FLOSS Leadership

Dr. Clint Herzog (Founder and CEO)

Dr. Clint Herzog grew up in south Texas, graduated from Texas A&M in 1996 and was top-ranked at UT San Antonio Health Science Center in 2000.

After running one of the most successful and well-respected cosmetic dental practices in Dallas, he created the concept of FLOSS, a high tech practice providing the full range of dental services, including cosmetic dentistry, at an in-network price. He has fused his small town upbringing with the latest in the dental profession to create a New experience in dentistry

He has served on the Dallas police review board, is involved with DASA (Dallas All Sports Association) and was an honorary chair for DIFFA (Design Industries Foundation Fighting Aids) Dallas. He enjoys traveling and spending time with his friends and family at the lake. He is extremely involved in many areas of the Dallas social and charitable scene. Clint is also very proud of his adorable daughter Parker, 7 years, son Hudson, 3 and son Axel, 2.

“When I begin practice dentistry, I was surprised by how often I heard this phrase. I believe the dental health plays a vital role in my patient’s well-being and it became my personal mission to illuminate this attitude after all how can patients get the care they deserve it they even making the appointment?

I identified a need for a dental environment that will not only alleviate patient anxiety, but actually foster a positive feeling about going to the dentist. I recognize unmet demand for a dental office where patients would feel welcomed and surrounded by modern comfort and technology. I saw an opportunity to provide a setting where patients would be treated like rock stars and even have fun! Lastly I believe this concept of this unique, full-service dental office could align with in network pricing.

I was committed to transforming dental business so I opened FLOSS: A new experience of dentistry.

I’m humbled by the results are team has achieved at FLOSS. Since opening our first location in 2008 we have grown over 23 offices that overflow with caring, talented dentists and truly dedicated staff members, all with one singular vision: we are committed to transforming our patients experience at the dentist’s office.

Our patients tell us that they blown away by the experience we created and we love to hear the compliments. But to hear it from dentists who tell us they like to join our brand in growth – well that’s a whole new level of compliment! We appreciate your interest in FLOSS.

Seeing a dentist open his or her first office is deeply rewarding and we are honored to be able to help ambitious doctors realize their entrepreneurial dreams. We pride ourselves on selecting only the best candidates in each market to grow the brand and in return we provide those brand partners with the support and resources they need to be successful.

Our site will show you some of the highlights of our brand and support, but I encourage you to get know us better by reaching out to us directly. Thank you for interest in becoming a part of the FLOSS future” -Clint Herzog, D.D.S.


Damien A. Morales (V.P of Franchise Development)

Damien Morales grew up in Dallas, Texas, graduated from the University of North Texas in 2001.

He offers a distinctive combination of career development that predicts positive contributions for franchisors he’s worked with. As a seasoned professional with industry leaders like FLOSS Dental, Golds Gym International Franchising Corporation and Images 4 Kids Franchising Corporation, his experience helps guide FLOSS Franchise Development. He also serves his county as Parks District Commissioner, a non-paid public official.

His experience has provided him the opportunity to make significant and profitable contributions to FLOSS Dental. He brings new ideas, ways of thinking and franchise techniques that have produced successful results. Damien also enjoys spending time with his wife and two daughters.